Leather handbag company will debut a fully vegan line€”complete with a PETA logo€”next spring.

Handbag company Hayden-Harnett€”previously known for its leather collections€”has decided to instead launch vegan line Hayden by Hayden-Harnett for spring 2017. The company partnered with People for the Ethical Treatment of Animals (PETA) to develop its new vegan line that will feature a stitched-on PETA-approved logo. €œCompanies using the logo know that demand for animal-free materials is on the rise and that consumers are looking for ways to help animals€”and there is no better way than to buy a product for which no animals had to suffer,€ PETA Executive Vice President Tracy Reiman said. The new line will be designed, manufactured, and distributed by parent company and accessories corporation AHQ. Recently, companies such as shoemaker Vagabond€”which released its Non-Animal Collection last spring€”have chosen to forgo traditional animal product-based materials in favor of vegan fabrics due to increasing demand for cruelty-free fashion options.