California Giant Berry Farms is partnering with Duda Farm Fresh Foods, Natural Delights medjool dates and vegan blogger Kathy Patalsky on nine new desserts for vegans and other consumers.
The recipes are compiled in an e-book, €œDecadent Vegan Desserts,€ distributed to addresses in the databases of each of the companies, along with Patalskys followers. Her vegan recipe blog is Healthy Happy Life.
The e-book has nine recipes featuring fresh California Giant berries, Duda citrus and celery and Natural Delights medjool dates. Options include peanut butter cookies, meyer lemon poppy seed cake and blackberry ice cream. The free book is available online.
Over the past couple of years, Watsonville-based California Giant has distributed recipes to shoppers seeking vegan options and ways to eat gluten-free or food waste-free, according to a news release. That effort included e-books of smoothie recipes.
€œWe enjoy partnering with other companies and innovative bloggers like Kathy at Healthy Happy Life to create and distribute inviting recipes focused on the many different eating styles people have today whether by choice or for health reasons,€ Cindy Jewell, California Giant vice president of marketing, said in the release.
€œMy audience is not 100% vegan by any means, but they come to me for plant-based inspiration,€ Patalsky said in the release. €œIt feels like a perfect fit to bring fresh produce brands like California Giant, Natural Delights, and Duda to my readers in a valuable way, and weve done just that with the vegan e-books.€