Animal-rights organization unveils multi-pronged effort to veganize IHOP’s menu.

National animal-rights group In Defense of Animals (IDA) debuted a comprehensive campaign to urge the International House of Pancakes (IHOP) to offer vegan options, including a push to create a vegan version of its famed pancakes. The petition asks that IHOP€”with more than 1,500 locations nationwide€”also expand its popular breakfast items to include animal-free menu items such as plant-based meats and egg replacers. €œWith a rapidly growing number of consumers choosing plant-based diets for ethical, environmental, and health reasons, it is an excellent time for IHOP to expand their menu to include vegan options,€ IDA stated in their petition. The multifaceted initiative encourages supporters to submit personalized letters to IHOP executives. With food giants such as Starbucks and Chipotle launching plant-based alternatives to meet customer demands and build their environmentally-friendly images, IDA President Marilyn Kroplick stresses that IHOP should follow suit. €œScientific consensus asserts that animal agriculture is the leading cause of environmental destruction,€ Kroplick said.

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