Hip-hop producer and social media mogul reportedly continues with plant-based diet after concluding 22-day challenge.

Famed record producer (and the most-followed person on social media app Snapchat) DJ Khaled has completed his highly-publicized 22-day vegan challenge and is reportedly sticking to a plant-based diet. After adhering to the vegan 22 Days Nutritionplan popularized by recording artist Beyoncé and husband Jay-Z, Khaled reportedly lost nine pounds in his first week and regularly updates his Snapchat fans with several daily videos detailing his meals and workout routines, usually accompanied with the hashtag #veganalert. €œSafe to say Im doing more than 22 days,€ People for the Ethical Treatment of Animals quoted Khaled as saying. And with the help of Khaleds astronomical reach€”more than six million followers on Snapchat and three million on Instagram€”plant-based eating stands to gain even more momentum.