Mega-chain attempts to revamp failing fast-food image by focusing on salads.
Fast-food giant McDonalds has opened a new cafÃ© in Paris€”adding to the countrys more than 1,300 locations€”but this iteration is markedly different. In lieu of burgers, the new Parisian dining spot offers bagel sandwiches, salads, soups, and coffee, moving noticeably away from American classics such as chicken nuggets, French fries, and Big Macs. With reported profit losses in 2015 which necessitated the closing of 700 locations worldwide, the chain has made several attempts to modernize the brand, including by offering what was marketed as healthier options. Despite adopting the slogan €œWill never be kale€ to advertise its Big Mac in 2015, McDonalds introduced a kale salad to the Canadian market this year€”which is loaded with more calories, fat, and sodium than most of the burgers on the menu. In a recent interview with ABC News, Humane Society of the United States Paul Shapiro gave McDonalds a piece of advice. €œSo many of McDonald’s competitors are serving plant-based entrÃ©es, and McDonald’s is lagging behind,€ Shapiro said. In recent years, competitors White Castle, Subway, Wendys, and Chipotle have all begun to offer vegan options in response to customer demand.