Urban Eat expands its grab-and-go menu with quirky veg options due to growing customer demand.
Due to increasing customer demand, fast-casual United Kingdom-based restaurant Urban Eat recently introduced a new line of vegetarian and vegan sandwiches. €œBeany McBeanface€€”named after an internet sensation in which the public was asked to name a mans boat resulting in the meme €œBoaty McBoatface€€”is the eatery’s first vegan option and is comprised of spicy beans, peppers, and guacamole wrapped in a tomato tortilla. €œIts estimated that around 12 percent of the UK population follow a vegetarian or vegan diet,€ brand manager Isla Owen said. €œWe felt there was a real gap for some innovative food-to-go products, so we have carefully developed exciting flavors, created quirky product names and colorful packaging to offer much more choice for consumers looking for non-meat options.€ This move by Urban Eat follows a similar decision earlier this year by fellow UK-based eatery Pret a Manger to install a vegetarian pop-up in London which, after only one month in business, proved so successful that the company announced it would introduce similar outposts to other markets.