The man who disrupted commercial mayonnaise is about to march even further into the newfangled food world. Josh Tetrick, the CEO and founder of eggless mayo company Hampton Creek, plans this year to introduce Just Scramble, a vegan option for scrambled egg lovers.
Hampton Creek has been a big driver of the nascent food tech and plant-based food industry, fueled by notions of environmentally sustainable foods and animal welfare.
The company has also managed to fend off the lobbying powers of industry titans such as Unilever (owner of mayonnaise brand Hellmanns) and the American Egg Board. In December 2015, the US Food and Drug Administration decided it was permissible for Hampton Creek to market its product as mayonnaise with some labeling tweaks, even though its not made with a traditional egg-based recipe.